Breakout Session Descriptions

Breakout sessions are color-coded by topic to help you easily plan and navigate your conference experience. Please click on the topics below to discover the speakers and sessions that match your interests.

The Lienholder's Learning Lab


Repossession and Bankruptcy: The Latest and Greatest

Michael W. Dunagan TIADA Counsel – Jameson & Dunagan, P.C.

Monday: 9:30am - 10:20am

5 Ways to Increase Opportunities for Better Collections Relationships

Bill Elizondo – Senior 20 Group Moderator, Trainer, and Consultant  NIADA

Monday: 10:30am - 11:20am

The Right Way(s) to Fund Growth at Your Dealership

Russell Moore – Dealer Principal – Top Notch Used Cars (Conroe, TX)

Monday: 11:30am - 12:20pm

BHPH Unplugged

National Dealer Panel Discussion
Panelists:  Nick Markosian (UT), Candice Price (NE), Shawn Richardson (OK)
Moderator: Ben Goodman

Tuesday: 9:00am - 9:50am

The Pros, Cons, IRS “Gotchas”, and Basic Mistakes of a Related Finance Company (RFC)

Bob Parnas – Principal, CLA (CliftonLarsonAllen LLP)

Mike Dunagan – TIADA Counsel

Tuesday: 10:00am - 10:50am

Payments & Arrangements: Creating Effective Collections Calls

Maggie Pugesek – Partner and Lead Trainer – C&M Coaching

Tuesday: 11:00am - 11:50am

Winning the Indirect Lending Game


Mastering the Single Point of Contact: Elevating the Customer Experience

Sean Baker and Max Seltzer – Sales Consultants JM&A Group Consulting Solutions

Monday: 9:30am - 10:20am

Building a High Performing Sales and Management Team

Marshall Zoerner – Vice President – Freeman Motor Company (Portland, OR)

Monday: 10:30am - 11:20am

Winning Approaches and Techniques in Menu Selling

Dealer Panel Discussion 
Panelists:  Chloe Phea (Austin Rising Fast, Austin), Jay Rose (Dale’s Motor Company, San Antonio), William Mokry (W G Mokry Auto Sales, Cedar Park) 
Moderator: Sean Baker 

Monday: 11:30am - 12:20pm

Real Talk with Three National Rock Stars of Special Finance & Retail

National Dealer Panel Discussion
Panelists: Otto Hahne (MI), Dan Johnson (NY), Joe Mok (IL)
Moderator: Bill Elizondo

Tuesday: 10:00am - 10:50am

Reducing Employee Turnover at Your Dealership


Reducing Employee Turnover at Your Dealership

Jason March – General Manager – March Motors (Jacksonville, FL)

Monday: 9:30am - 10:20am

Young Guns: Dealers Under 40 Finding Success

National Dealer Panel Discussion
Panelists: Tony Caldwell (You Drive Auto, Dallas), Jason Gregory (Abilene Used Car Sales, Abilene), Deyla Lazo (Dario Auto Sales, Grand Prairie)
Moderator: Greg Chaney

Monday: 9:30am - 10:20am

Building a High Performing Sales and Management Team

Marshall Zoerner – Vice President – Freeman Motor Company (Portland, OR)

Monday: 10:30am - 11:20am

Don’t Be Held Hostage by a Big Customer Problem

Tom Kline – Lead Consultant and Founder – Better Vantage Point

Monday: 10:30am - 11:20am

The Right Way(s) to Fund Growth at Your Dealership

Russell Moore – Dealer Principal – Top Notch Used Cars (Conroe, TX)

Monday: 11:30am - 12:20pm

Reducing Recon Costs Through Improved Shop Efficiency and Process

Ben Goodman – Senior 20 Group Moderator and Consultant – NIADA

Monday: 11:30am - 12:20pm

Redemptionists, Sovereign Citizens, and Real Persons, Oh My!

T. Bently Durant – COO and General Counsel – Classic Chevrolet (Grapevine, TX)

Tuesday: 9:00am - 9:50am

CYA: Cover Your Assets! (aka What Kind of Insurance Do I Need?)

Tom Kline – Lead Consultant and Founder – Better Vantage Point

Tuesday: 9:00am - 9:50am

How to Identify and Eliminate Waste at Your Dealership

Kendra Brown – Dealer Principal – Brown Family Auto Sales LLC (Houston, TX)

Tuesday: 10:00am - 10:50am

The Pros, Cons, IRS “Gotchas”, and Basic Mistakes of a Related Finance Company (RFC)

Mike Dunagan – TIADA Counsel
Bob Parnas – Principal, CLA (CliftonLarsonAllen LLP)

Tuesday: 10:00am - 10:50am

Partnering for Success: Keys to Thriving in a Business Partnership

Robert Beck and Nelsen Simonsen – Dealer Principals – Stop N’ Drive Motors

Tuesday: 11:00am - 11:50am

Protecting the Bottom Line


Repossession and Bankruptcy: The Latest and Greatest

Michael W. Dunagan – TIADA Counsel – Jameson & Dunagan, P.C.

Monday: 9:30am - 10:20am

Tax Policy Update from the Comptroller’s Office

Lavonne Key – Tax Analyst – Texas Comptroller of Public Accounts

Monday: 10:30am - 11:20am

OCCC Essentials

Huffman Lewis – Director of Consumer Protection & Eric Fancher – Senior Financial Examiner – Auto Finance Projects – Office of Consumer Credit Commissioner

Monday: 11:30am - 12:20pm

Cash vs. Credit Pricing and the CFPB

Jean Noonan – Partner – Hudson Cook LLP

Tuesday: 9:00am - 9:50am

FTC’s Proposed Motor Vehicle Dealers Trade Regulation Rule

Matthew Wernz –Regional Director of the Southwest Region – Federal Trade Commission

Tuesday: 10:00am - 10:50am

Yes, You Can Do That, If You Did It This Way

Corrie Thompson – Director of Enforcement Division – Texas Department of Motor Vehicles

Tuesday: 11:00am - 11:50am

The Definitive Guide to Maximizing Your Search Engine Visibility


How to Modernize Our Dealerships for Us and the Customer

Greg Gifford – Chief Operating Officer – SearchLab Digital

Monday: 9:30am - 10:20am

How to Implement Day to Day Social Media and Review Tactics

Dealer Panel Discussion
Panelists: Michael Zak (Dixon Motors, Houston), Tiffany Villarreal (McAllen Auto Sales, McAllen), Harry Buchelly (Discovery Auto Sales, Austin)
Moderator: Cesar Torres

Monday: 10:30am - 11:20am

How to Get More Customers in the Digital World / Como Conseguir Mas Clientes en el Mundo Digital

Nicola Briani – CEO and Web Marketing Specialist – Adview, USA

Monday: 11:30am - 12:20pm

Did Google Get It Right with GA4? What You Need to Know to Maximize Your Website Traffic

Christopher Wood – Vice President, Client Strategy –Digital Downforce / LocalIQ Automotive

Tuesday: 9:00am - 9:50am

Transform Your Social Media Strategy: The ChatGPT Workshop

Andrew Street – CEO – DealerOMG

Tuesday: 10:00am - 10:50am

How to Sell More Cars with Online Video

Ronald Heider – President – HMA-Heider Marketing and Advertising

Tuesday: 11:00am - 11:50am