TIADA CONFERENCE & EXPO
Breakout Sessions
Breakout sessions are color-coded by topic to help you easily plan and navigate your conference experience. Please click on the topics below to discover the speakers and sessions that match your interests.
The Lienholder's Learning Lab
Underwriting Victory – A Team Approach to your Underwriting Success
Bill Elizondo – Senior 20 Group Moderator, Trainer, and Consultant, NIADA
Monday: 9:30am - 10:20am
How to Modernize Our Dealerships for Us and the Customer
Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)
Monday: 9:30am - 10:20am
A BHPH Business Plan – Know Where You Want to GO
Jim & Michelle Rhoads – Partners, The Octane Group
Monday: 10:30am - 11:20am
Protecting Your Collateral: Liens and Insurance
Michael W. Dunagan – TIADA Counsel, Jameson & Dunagan, P.C.
Tuesday: 9:00am - 9:50am
Collectors on Collecting: Time to Get Paid
Dealer Panel Discussion
Nelsen Simonsen (Stop N’ Drive, San Antonio); Cesar Torres (Lofi Motors, Corpus Christi); Shawn Ramon (Superior Auto Sales, Beeville)
Tuesday: 9:00am - 9:50am
Keeping the BHPH Momentum Going
Ken Shilson – President, Subprime Analytics, LLC
Tuesday: 10:00am - 10:50am
Don’t Sell Yourself Out of Business – Know Your Numbers & Thrive!
Eddie Hale – President/CEO, Neighborhood Autos (Decatur, TX)
Greg Reine – Owner, Auto Liquidators (Dallas, TX)
Tuesday: 10:00am - 10:50am
BHPH Unplugged
National Dealer Panel Discussion
Darla Booher (Deal Depot, SC); Govinda Romero (Motory Group, FL); Lawrence Meade (Easton Motors, WI)
Tuesday: 11:00am - 11:50am
Winning the Indirect Lending Game
3 Ways to Merge Your Website and In-Store Experiences
Kerri Wise – Chief Marketing Officer, AutoFi
Monday: 9:30am - 10:20am
No Cost Marketing Strategies
Ronald Heider – President, Heider Marketing & Advertising, LLC
Monday: 9:30am - 10:20am
Minimize Risks and Improve Profits with a Financial PostMortem
Harlene Doane – Chief Operations Officer, DealerStrong
Monday: 10:30am - 11:20am
Real Talk with Three National Rock Stars of Special Finance & Retail
National Dealer Panel Discussion
Brenna Stansberry (Park Marina Motors, CA); Dana Bress (Galaxy Auto Place, NY); John Lindberg (Auto Warehouse Inc., CO)
Monday: 11:30am - 12:20pm
Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership
Ashley Lepczyk – Chief Operating Officer, Foundation Direct
Tuesday: 9:00am - 9:50am
Building a High Performing Sales and Management Team
Marshall Zoerner – Owner, Freeman Motor Company (Portland, OR)
Tuesday: 9:00am - 9:50am
Leadership: Focus on the Culture and the Sales Will Follow
Glenn Lundy – President, 800% Elite Automotive Club
Tuesday: 10:00am - 10:50am
Making Your Inventory Turn Work for You… Not Against You
Ed Curry – Senior Moderator, NIADA
Tuesday: 11:00am - 11:50am
Master Motivators Share Their Secrets
How to Modernize Our Dealerships for Us and the Customer
Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)
Monday: 9:30am - 10:20am
Family Business Succession Planning: Driving Your Dealership into the Future
Dealer Panel Discussion
Kathrine Tolsch (CICO Auto Sales, Dallas); Greg Zak (Dixon Motors, Houston); Paul Scott (Fiesta Motors, Lubbock)
Moderator: Jeremy Lurey – Consultant, The Family Business Consulting Group
Monday: 10:30am - 11:20am
How to Buy 100+ Cars a Month from the Public MasterClass
Danny Zaslavsky – General Manager, Country Hill Motors (Merriam, Kansas)
Monday: 10:30am - 11:20am
Minimize Risks and Improve Profits with a Financial PostMortem
Harlene Doane – Chief Operations Officer, DealerStrong
Monday: 10:30am - 11:20am
Sales Calls: Making the Grade
Maggie Pugesek – Partner and Lead Trainer, C&M Coaching
Monday: 11:30am - 12:20pm
Creating Your Dealership’s Latin Fan Base
Susan Gaytan – Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions
Monday: 11:30am - 12:20pm
We are Always Open & Happy to Deliver Your Vehicle to You
Bill Metzinger – Owner, Red, White, and Blue Autos Inc. (Ashland, PA)
Monday: 11:30am - 12:20pm
How to Attract and Retain Technicians
Jay Goninen – Co-Founder and President, WrenchWay
Tuesday: 9:00am - 9:50am
Building a High Performing Sales and Management Team
Marshall Zoerner – Owner, Freeman Motor Company (Portland, OR)
Tuesday: 9:00am - 9:50am
Frontline Ready – Making Money Before the Sale
Dealer Panel Discussion
Mark Gallas (Drive Casa, Dallas); Zach Smith (VP Auto Sales, Garland); Jason Gregory ( Abilene Used Car Sales, Inc., Abilene)
Tuesday: 10:00am - 10:50am
Don’t Sell Yourself Out of Business – Know Your Numbers & Thrive!
Eddie Hale – President/CEO, Neighborhood Autos (Decatur, TX)
Greg Reine – Owner, Auto Liquidators (Dallas, TX)
Tuesday: 10:00am - 10:50am
Best Practices: Spotting Document Fraud & Dealership Security
Sergeant Darren Schlosser, Houston Police Department, Auto Theft Division – Vehicle Fraud Unit
Tuesday: 11:00am - 11:50am
Protecting the Bottom Line
Do Try This at Home: A Compliance Panel with Real Live Dealers
Dealer Panel Discussion
Greg Bissonnette (Coast to Coast, Houston); Amber Guerra, (Midtown Motor Co, San Antonio); Armando Villarreal (McAllen Auto Sales, LLC, McAllen)
Monday: 9:30am - 10:20am
TxDMV: Advertising Dos and Don’ts
Corrie Thompson – Director of Enforcement Division, Texas Department of Motor Vehicles
Monday: 10:30am - 11:20am
OCCC Deal Jacket Review
Huffman Lewis – Director of Consumer Protection & Eric Fancher – Senior Financial Examiner – Auto Finance Projects, Office of Consumer Credit Commissioner
Monday: 11:30am - 12:20pm
Protecting Your Collateral: Liens and Insurance
Michael W. Dunagan – TIADA Counsel, Jameson & Dunagan, P.C.
Tuesday: 9:00am - 9:50am
What’s New at TxDMV – Fingerprinting, 30-Day Tags and More…
Monique Johnston – Director of Motor Vehicles Division & Clint Thompson – Vehicle Titles and Registration Deputy Director, Texas Department of Motor Vehicles
Tuesday: 11:00am - 11:50am
Digital Weapons for Measurable Success
How to Modernize Our Dealerships for Us and the Customer
Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)
Monday: 9:30am - 10:20am
How to Buy 100+ Cars a Month from the Public MasterClass
Danny Zaslavsky – General Manager, Country Hill Motors (Merriam, Kansas)
Monday: 10:30am - 11:20am
We are Always Open & Happy to Deliver Your Vehicle to You
Bill Metzinger – Owner, Red, White, and Blue Autos Inc. (Ashland, PA)
Monday: 11:30am - 12:20pm
YouTube is the Second Largest Search Engine, Take Advantage of It!
Mark Ferguson – Director of Performance, Dealer World
Tuesday: 10:00am - 10:50am
Social Media – Adapt or Get Behind (Redes Sociales – o te adaptas o te quedas atrás)
Spanish Session
Daniel Delgadillo – Owner (Dueño), Bacliff Auto (Bacliff, TX)
Tuesday: 11:00am - 11:50am
Reaching Your Audience, Creating Growth
No Cost Marketing Strategies
Ronald Heider – President, Heider Marketing & Advertising, LLC
Monday: 9:30am - 10:20am
Creating Your Dealership’s Latin Fan Base
Susan Gaytan – Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions
Monday: 11:30am - 12:20pm
Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership
Ashley Lepczyk – Chief Operating Officer, Foundation Direct
Tuesday: 9:00am - 9:50am
YouTube is the Second Largest Search Engine, Take Advantage of It!
Mark Ferguson – Director of Performance, Dealer World
Tuesday: 10:00am - 10:50am
Social Media – Adapt or Get Behind (Redes Sociales – o te adaptas o te quedas atrás)
Spanish Session
Daniel Delgadillo – Owner (Dueño), Bacliff Auto (Bacliff, TX)
Tuesday: 11:00am - 11:50am