TIADA CONFERENCE & EXPO

July 24-26, 2022 Kalahari Resort Round Rock, Texas

Breakout Sessions


Breakout sessions are color-coded by topic to help you easily plan and navigate your conference experience. Please click on the topics below to discover the speakers and sessions that match your interests.

The Lienholder's Learning Lab


Underwriting Victory – A Team Approach to your Underwriting Success

Bill Elizondo – Senior 20 Group Moderator, Trainer, and Consultant, NIADA

 

Monday: 9:30am - 10:20am

How to Modernize Our Dealerships for Us and the Customer

Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)

Monday: 9:30am - 10:20am

A BHPH Business Plan – Know Where You Want to GO

Jim & Michelle Rhoads – Partners, The Octane Group

Monday: 10:30am - 11:20am

Protecting Your Collateral: Liens and Insurance

Michael W. Dunagan – TIADA Counsel, Jameson & Dunagan, P.C.

Tuesday: 9:00am - 9:50am

Collectors on Collecting: Time to Get Paid

Dealer Panel Discussion
Nelsen Simonsen (Stop N’ Drive, San Antonio); Cesar Torres (Lofi Motors, Corpus Christi); Shawn Ramon (Superior Auto Sales, Beeville)

Tuesday: 9:00am - 9:50am

Keeping the BHPH Momentum Going

Ken Shilson – President, Subprime Analytics, LLC

Tuesday: 10:00am - 10:50am

Don’t Sell Yourself Out of Business – Know Your Numbers & Thrive!

Eddie Hale – President/CEO, Neighborhood Autos (Decatur, TX)
Greg Reine – Owner, Auto Liquidators (Dallas, TX)

Tuesday: 10:00am - 10:50am

BHPH Unplugged

National Dealer Panel Discussion
Darla Booher (Deal Depot, SC); Govinda Romero (Motory Group, FL); Lawrence Meade (Easton Motors, WI)

Tuesday: 11:00am - 11:50am

Winning the Indirect Lending Game


3 Ways to Merge Your Website and In-Store Experiences

Kerri Wise – Chief Marketing Officer, AutoFi

Monday: 9:30am - 10:20am

No Cost Marketing Strategies

Ronald Heider – President, Heider Marketing & Advertising, LLC

Monday: 9:30am - 10:20am

Minimize Risks and Improve Profits with a Financial PostMortem

Harlene Doane – Chief Operations Officer, DealerStrong

Monday: 10:30am - 11:20am

Real Talk with Three National Rock Stars of Special Finance & Retail

National Dealer Panel Discussion
Brenna Stansberry (Park Marina Motors, CA); Dana Bress (Galaxy Auto Place, NY); John Lindberg (Auto Warehouse Inc., CO)

Monday: 11:30am - 12:20pm

Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership

Ashley Lepczyk – Chief Operating Officer, Foundation Direct

Tuesday: 9:00am - 9:50am

Building a High Performing Sales and Management Team

Marshall Zoerner – Owner, Freeman Motor Company (Portland, OR)

Tuesday: 9:00am - 9:50am

Leadership: Focus on the Culture and the Sales Will Follow

Glenn Lundy – President, 800% Elite Automotive Club

Tuesday: 10:00am - 10:50am

Making Your Inventory Turn Work for You… Not Against You

Ed Curry – Senior Moderator, NIADA

Tuesday: 11:00am - 11:50am

Master Motivators Share Their Secrets


How to Modernize Our Dealerships for Us and the Customer

Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)

Monday: 9:30am - 10:20am

Family Business Succession Planning: Driving Your Dealership into the Future

Dealer Panel Discussion
Kathrine Tolsch (CICO Auto Sales, Dallas); Greg Zak (Dixon Motors, Houston); Paul Scott (Fiesta Motors, Lubbock)
Moderator: Jeremy Lurey – Consultant, The Family Business Consulting Group

Monday: 10:30am - 11:20am

How to Buy 100+ Cars a Month from the Public MasterClass

Danny Zaslavsky – General Manager, Country Hill Motors (Merriam, Kansas)

Monday: 10:30am - 11:20am

Minimize Risks and Improve Profits with a Financial PostMortem

Harlene Doane – Chief Operations Officer, DealerStrong

Monday: 10:30am - 11:20am

Sales Calls: Making the Grade

Maggie Pugesek – Partner and Lead Trainer, C&M Coaching

Monday: 11:30am - 12:20pm

Creating Your Dealership’s Latin Fan Base

Susan Gaytan – Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions

Monday: 11:30am - 12:20pm

We are Always Open & Happy to Deliver Your Vehicle to You

Bill Metzinger – Owner, Red, White, and Blue Autos Inc. (Ashland, PA)

Monday: 11:30am - 12:20pm

How to Attract and Retain Technicians

Jay Goninen – Co-Founder and President, WrenchWay

Tuesday: 9:00am - 9:50am

Building a High Performing Sales and Management Team

Marshall Zoerner – Owner, Freeman Motor Company (Portland, OR)

Tuesday: 9:00am - 9:50am

Frontline Ready – Making Money Before the Sale

Dealer Panel Discussion
Mark Gallas (Drive Casa, Dallas); Zach Smith (VP Auto Sales, Garland); Jason Gregory ( Abilene Used Car Sales, Inc., Abilene)

Tuesday: 10:00am - 10:50am

Don’t Sell Yourself Out of Business – Know Your Numbers & Thrive!

Eddie Hale – President/CEO, Neighborhood Autos (Decatur, TX)
Greg Reine – Owner, Auto Liquidators (Dallas, TX)

Tuesday: 10:00am - 10:50am

Best Practices: Spotting Document Fraud & Dealership Security

Sergeant Darren Schlosser, Houston Police Department, Auto Theft Division – Vehicle Fraud Unit

Tuesday: 11:00am - 11:50am

Protecting the Bottom Line


Do Try This at Home: A Compliance Panel with Real Live Dealers

Dealer Panel Discussion
Greg Bissonnette (Coast to Coast, Houston); Amber Guerra, (Midtown Motor Co, San Antonio); Armando Villarreal (McAllen Auto Sales, LLC, McAllen)

Monday: 9:30am - 10:20am

TxDMV: Advertising Dos and Don’ts

Corrie Thompson – Director of Enforcement Division, Texas Department of Motor Vehicles

Monday: 10:30am - 11:20am

OCCC Deal Jacket Review

Huffman Lewis – Director of Consumer Protection & Eric Fancher – Senior Financial Examiner – Auto Finance Projects, Office of Consumer Credit Commissioner

Monday: 11:30am - 12:20pm

Protecting Your Collateral: Liens and Insurance

Michael W. Dunagan – TIADA Counsel, Jameson & Dunagan, P.C.

Tuesday: 9:00am - 9:50am

What’s New at TxDMV – Fingerprinting, 30-Day Tags and More…

Monique Johnston – Director of Motor Vehicles Division & Clint Thompson – Vehicle Titles and Registration Deputy Director, Texas Department of Motor Vehicles

Tuesday: 11:00am - 11:50am

Digital Weapons for Measurable Success


How to Modernize Our Dealerships for Us and the Customer

Greg Chaney – CEO and Chad Lancaster – CFO, Chacon Autos, LTD (Dallas, TX)

Monday: 9:30am - 10:20am

How to Buy 100+ Cars a Month from the Public MasterClass

Danny Zaslavsky – General Manager, Country Hill Motors (Merriam, Kansas)

Monday: 10:30am - 11:20am

We are Always Open & Happy to Deliver Your Vehicle to You

Bill Metzinger – Owner, Red, White, and Blue Autos Inc. (Ashland, PA)

Monday: 11:30am - 12:20pm

YouTube is the Second Largest Search Engine, Take Advantage of It!

Mark Ferguson – Director of Performance, Dealer World

Tuesday: 10:00am - 10:50am

Social Media – Adapt or Get Behind (Redes Sociales – o te adaptas o te quedas atrás)
Spanish Session

Daniel Delgadillo – Owner (Dueño), Bacliff Auto (Bacliff, TX)

 

Tuesday: 11:00am - 11:50am

Reaching Your Audience, Creating Growth


No Cost Marketing Strategies

Ronald Heider – President, Heider Marketing & Advertising, LLC

Monday: 9:30am - 10:20am

Creating Your Dealership’s Latin Fan Base

Susan Gaytan – Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions

Monday: 11:30am - 12:20pm

Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership

Ashley Lepczyk – Chief Operating Officer, Foundation Direct

Tuesday: 9:00am - 9:50am

YouTube is the Second Largest Search Engine, Take Advantage of It!

Mark Ferguson – Director of Performance, Dealer World

Tuesday: 10:00am - 10:50am

Social Media – Adapt or Get Behind (Redes Sociales – o te adaptas o te quedas atrás)
Spanish Session

Daniel Delgadillo – Owner (Dueño), Bacliff Auto (Bacliff, TX)

Tuesday: 11:00am - 11:50am