July 23-25, 2023JW Marriott Hill Country Resort

San Antonio, Texas

Keynoter – Opening General Session

Chad Randash and Armando Lucero

Eyes and Mind Wide Open

Opening General Session

Chad Randash, a used car dealer from Montana, and Armando Lucero, a magician and conjurer from Las Vegas, designed this highly entertaining presentation, “Eyes and Mind Wide Open” specifically for TIADA. Chad and Armando will challenge attendees to think outside the box. More importantly, they will raise the question, are you seeing everything and focusing on the right things at your dealership.

This is more than just an entertaining keynote presentation. Attendees will walk away with a better understanding of how, through perceptual engineering, the human mind assumes the unreal while the real remains hidden.

Armando Lucero is a master magician who has been performing for over 50 years. His unique style has allowed him to travel the world and share his mastery with hundreds of thousands of people. He regularly appears (and makes things disappear) at the Magic Castle in Las Vegas. He currently teaches perceptual engineering, the mental martial art of critical thinking.

Chad is a 15-year veteran in the used car industry and magic junky. He believes there is still plenty to learn in this industry, and he will explain how to get the most out of your conference experience. Chad will tell you, and Armando will show you, just how much you may be missing at your business, and you don’t even know it.