Management Day 3About the TIADA Annual Conference July 29-31, 2018


Coffee is for Closers
Erikka Tiffani – Sales Manager
Audi of Marietta

And so are leads- What percentage of your business is coming from the internet? How can you tell? Erikka will tackle tough questions regarding your advertising budget; where is it going and are you getting the most for your dollar? Also, who do you have handling the leads once they come in the store?  Do you have an Internet manager or internet director and how much should this person be paid? Do you really even need someone to handle the leads? Get some insight into what makes a good internet process tick.

Becoming the Uncommonly Successful Business Person
Michael York – Author, Speaker, Consultant
Michael York Mastermind Consulting, Inc.

Michael literally wrote the book on becoming uncommonly successful. Back by popular demand, this presentation will shine a light on how dealers can create a winning culture, drawing on the best ideas Mike has heard during his work with independent dealers.


The Art of the Big Sell
Lisa Copeland – Speaker, Author, TV Personality, Host, Sales Expert, Automotive Journalist, Founder
Lisa Copeland Global Enterprises

The Art of The Big Sell will teach you to do more than simply serve your customers and your needs. It will help your customers meet their higher needs. Lisa will show you how to build an army of ardent influencers that will sell you and your products to millions. She will teach you to inspire a customer mindset that drives loyalty and ignites passion and determination with your customers and employees alike. Together you will:
•  recast your mission statement,
•  destroy the box you have found yourself in and evolve your story
•  create a narrative centered on “purpose not product”
•  create a strong sales culture, and
•  establish mission support

Hiring Techniques That Work
Paul Webb – Online Training Developer and Provider, Author , Training Consultant
I.T.S., Inc.

Two things make a dealership successful- great products and well-trained people. You have a plan to get your inventory into front line condition. What about your staff? Attendees will leave this interactive workshop with a position advertisement they can use, sample questions to ask during interviews, and an internal coaching plan for new hires’ first 90 days. Establishing strong hiring practices will help get your staff “front-line ready”, and that will help increase your profit.


Effective Advertising for Any Demographic
Marco Camacho – Principal
The Automotive Advertising Agency

Car dealers know that marketing and advertising are vital to a successful business. To get the best results, you have to know who your market is. Once you know who your market is, then you can work on how to get those people onto your lot. Marco Camacho, Principal of The Automotive Advertising Agency, is an expert at advertising auto dealerships. His many years of experience include being VP/General Manager of Telemundo, CEO of The Hispanic Television Network, Sr. Vice President of CBS Radio and Director of Automotive Marketing for Time Warner Media. This session is sure to give you some ideas for identifying your dealership’s ideal customer, reaching that customer through targeted marketing strategies, and enhancing your market positioning.