TIADA CONFERENCE & EXPO
Monday, 11:30 a.m. Sessions
Creating Your Dealership’s Latin Fan Base
Presented by Susan Gaytan – Director of Dealer Engagement & Training Alan Ram’s Proactive Training Solutions
In this session Susan will share actionable strategies to cleverly market to the ideal Latin buyer, as well as smart and effective strategies to convert, retain and exponentially grow your Latin base. Her tips on clever farming techniques and methodology that you can begin to implement immediately at your dealership will provide your team with a sustainable growth steam of referral business. This is about much more than having a few salespeople who speak Spanish.
We are Always Open & Happy to Deliver Your Vehicle to You
Presented by Bill Metzinger – Owner Red, White, and Blue Autos Inc. (Ashland, PA)
Yes, things have changed, and at Red, White and Blue they think it’s for the better. Customers must view restaurant menus on their phones, place food orders on apps, and shop for almost everything online – This has created a tremendous opportunity for car dealers. Bill will show you how he has transformed his dealership to a “self-service” model. He is always “open”, and with less staff. The customer is completing most of the old paper process online allowing Bill to create a more efficient process that incudes home delivery and curbside pickup which now represents over 95% of his sales. More sales, better customers, less staff, total efficiency.
Real Talk with Three National Rock Stars of Special Finance & Retail
National Dealer Panel Discussion
Brenna Stansberry (Park Marina Motors, CA), Dana Bress (Galaxy Auto Place, NY), John Lindberg (Auto Warehouse Inc., CO)
These three Rock Star dealers from different corners of the U.S. will open up and share tips, tools, and trade secrets they’ve learned after years in the industry. Each of these panelists has a unique story of how they compete and succeed in the retail market. This is a fantastic opportunity if you are looking for solutions and best practices that will keep you lean and profitable. It’s only 50 minutes, so bring your questions and take advantage of every second with these industry leaders.
Sales Calls: Making the Grade
Presented by Maggie Pugesek – Partner and Lead Trainer C&M Coaching
Every time the phone rings, it presents an opportunity to succeed. Most potential customers call into your store before visiting, but what happens when they do? Let’s listen to some real Inbound & Outbound sales calls together. You will learn how to grade sales calls by discussing what the staff member did right and what they may have missed. You will leave this session with a fresh perspective on how sales calls should sound, and I’ll provide you with a basic score sheet you can use to determine your own sales calls effectiveness. It all starts on the phone. If you want to convert your sales calls into customers, join my session and I will teach you how!
OCCC Deal Jacket Review
Presented by Huffman Lewis – Director of Consumer Protection and Eric Fancher – Senior Financial Examiner – Auto Finance Projects Office of Consumer Credit Commission
Consumer credit compliance is essential for any successful dealership today and no one brings a more thorough understanding to the marketplace than the Director of Consumer Protection for OCCC, Huffman Lewis and Senior Financial Examiner-Auto Finance Projects, Eric Fancher. You can keep doing what some dealer in the auction lane said he heard, or you can do it the right way. Huffman and Eric will be reviewing actual deal jackets and providing a granular analysis of the documents inside, as well as identify any that are missing.