July 23-25, 2023JW Marriott Hill Country Resort

San Antonio, Texas

Monday – 9:30 a.m. Sessions

How to Modernize Our Dealerships for Us and the Customer

Presented by Greg Chaney – CEO and Chad Lancaster – CFO Chacon Autos, LTD

The car buying process is evolving rapidly and our customers are demanding more options. In the post pandemic world of mobile orders and QR codes, buyers want to shop for a vehicle the way they do their groceries and Amazon orders. Greg and Chad will walk through the changes Chacon Autos has made to address the new frontier by harnessing technology and challenging some of those long held beliefs dealers have practiced for years. Is your “customer experience” designed for the new world?   

No Cost Marketing Strategies

Presented by Ronald Heider – President  Heider Marketing & Advertising, LLC

It’s easy for independent dealers to spend a lot of money on marketing and hope for the best. It’s hard to generate traffic when budgets are tight. In this session, dealers will learn proven no-cost marketing and media strategies, search engine best practices, and social media opportunities. Ron will share valuable insights for utilizing Google’s free marketing platforms and some of the best methods for making personal connections on social media. By attending this session, you will acquire actionable marketing steps and strategies that will get you in front of buyers across digital and social media platforms and none of these cost a dime. The first 30 attendees will receive a copy of Ron’s book “STOKED – What Surfing Taught Me About Life, Business & Automotive Advertising”.   

3 Ways to Merge Your Website and In-Store Experiences

Presented by Kerri Wise – Chief Marketing Officer  AutoFi

To be successful in digital retailing, it’s more than just adopting a widget on your website. True success is driven by digital transformation which encompasses not just technology, but a transformation of people and process as well. The reality is that Digital Retailing is Retailing. Most car buyers are Digital consumers and we have to shift our mindsets not to think about the website experience as something separate from our in-store experience. This session will show you how to merge the lines between your website and in-store in order to deliver a seamless experience that adds efficiency to the process and converts more sales. 

Underwriting Victory – A Team Approach to your Underwriting Success 

Presented by Bill Elizondo – Senior 20 Group Moderator, Trainer, and Consultant  NIADA

How does your underwriting increase your customer retention and boost your sales? Bill will show you how to develop best practices in underwriting for the whole team. Everyone has a role to play, from beginning to end, once your team knows the dealership’s underwriting goals, they can work together to achieve them. This session will teach you how to get the right person in the right vehicle and show you the tools you need to increase your customer’s success rate for the term of the contract. 

Do Try This at Home: A Compliance Panel with Real Live Dealers 

Dealer Panel Discussion
Greg Bissonnette (Coast to Coast, Houston), Amber Guerra (Midtown Motor Co, San Antonio), Armando Villarreal (McAllen Auto Sales, LLC, McAllen)

CFPB, FTC, OSHA, OCCC, TxDMV, Comptroller… How can a dealer stay compliant these days with so many rules and regulations? There will be no fancy attorney talk in this session, this is boots on the ground every day at the dealership who know how to handle policies, processes, employee training, customer complaints, onboarding new employees, addressing deficiencies and more. We know one size doesn’t fit all and there are many ways to address these issues, so this panel includes three panelists from different size dealerships who are all focused on keeping their business and the employees compliant. This one will be very interactive so bring your questions and let’s get compliant.