July 24-26, 2022 Kalahari Resort Round Rock, Texas

2021 TIADA Expo Speaker

Adam Dennis

SurgeMetrix - Principal

Tapping into the Hispanic Market

Monday, July 26th, 10:30 a.m.

Adam has worked in the automotive industry for over 20 years. SurgeMetrix, which Adam founded, provides bilingual Google optimized websites (read as “fast websites”), Google My Business optimization apps, and a specialization in Hispanic marketing. For Hispanic marketing, Adam and his team demonstrate what dealers need to do to capture the Hispanic market and adapt their processes for bilingual sales. Adam started in automotive in 2000 when he founded a SaaS company that provided website, inventory and lead tracking solutions to auto dealers from across the US. Those were fun years on the cutting edge where the big question was whether a dealer would commit to putting their inventory online or keep burning money on newspaper circulars.