July 23-25, 2023JW Marriott Hill Country Resort

San Antonio, Texas

2021 TIADA Expo Speaker

Ashley Lepczyk

Foundation Direct - Chief Operating Officer

Ashley Lepczyk is the Chief Operating Officer at Foundation Direct, where she guides the company‘s daily operations and brings a track record of future proofing a business with the customer’s best interests at heart.

Ashley joined Foundation after 12 years at Google, where she spearheaded efforts to streamline the tech giant‘s go-to-market strategy for dealers, advised OEMs on designing successful digital advertising programs, and as a foundation member of Google’s Automotive Retail team she led the release of Google’s first ever Dealer Guidebook.

Lepczyk is an active advocate for women, in Automotive and beyond. Before joining Foundation Direct, she helped to lead Detroit‘s Women@Google community and was responsible for initiating Google’s support of and participation in the Women In Automotive Conference. She lives just outside of Detroit, MI with her husband and three children.