As a serial entrepreneur, Bill was not a “car guy” and entered the BHPH business after many years in finance. Bill led RWB to $30 million plus in AR and over 2,000 accounts since opening in 2014 with a focus on a superior customer experience and obsession with social media marketing to make the business a household name. RWB evolved into a BHPH with a very high percentage of sales done via curbside pickup and home delivery.