TIADA CONFERENCE & EXPO
2021 TIADA Expo Speaker
321 Ignition - CEO and Founder
Monday, July 26th, 10:30 a.m.
Ms. Lyamen Savy is the CEO and founder of 321 Ignition, a Seattle-based startup focused on helping car dealerships evolve to meet the next generation of car buyers’ demands online and in the showroom. Previously she was the Senior Global Marketing Manager at Microsoft, where she exceeded the company sales goals by 80% and scaled the footprint of Office 365 SMB Direct channel from 12 countries to 41 in one year’s time. This earned her the company’s coveted internal award of “Customer Obsessed Employee.” She brings over 18 years of sales and marketing expertise and her vast knowledge in the digital space coupled with her focus on customer experience to the automotive industry. Her unique background has steered 321 Ignition’s mission to enhance the car buying journey for the next generation, while identifying ways to increase profitability and efficiency for car dealerships.
With her business partner and 321 Ignition Co-Founder, DJ Haddad, they have decades of combined experience leading successful campaigns for Fortune 100 brands and fast-growing retail and technology companies. They now bring these insights and proven approaches and analytical methodologies to car dealerships in order to help them engage millennial and Gen Z customers.
The daughter of a Russian refugee, Ms. Savy came to America as a teenager in the late 80’s and quickly adapted to a new language and culture while relying on food stamps during the transition. Her passion and drive to live fearlessly has continued be at the forefront of every decision she has made. Ms. Savy graduated from the University of Washington with a business degree and has an Associates Degree from Bellevue College in Web Multimedia Authoring. Her first car was a 1986 Pontiac Sunbird.