Mark Ferguson has been the Director of Dealer Performance at Dealer World for 6 years. He has 23 years experience in the automotive industry with 16 of those years encompassing every retail sales position including as a salesperson, special finance, F&I manager, GSM, General Manager and facilitating staffed events. The other 7 years have been spent marketing and consulting for dealerships in both traditional and digital media including radio, television and direct mail and digital media including SEO, Paid Search, Social Media, Email marketing and Lead Generation.