TIADA CONFERENCE & EXPO

July 24-26, 2022 Kalahari Resort Round Rock, Texas

2021 TIADA Expo Speaker

National Dealer Panel Discussion

Darla Booher (Deal Depot, SC); Govinda Romero (Motory Group, FL); Lawrence Meade (Easton Motors, WI)

BHPH Unplugged

Tuesday, July 26th, 11:00 a.m.

Darla Booher – Deal Depot (Greer, SC)
Darla is a BHPH dealer with over 35 years of automotive experience. She has owned her own BHPH dealership, Deal Depot, Inc. since 2001. She has served for 7 years on Carolinas Independent Auto Dealer’s Association Board and 2 years on the NIADA Board as Region II Vice President. In 2014 Darla was named CIADA Quality Dealer of the Year followed by NIADA National Quality Dealer of the Year in 2015. Besides BHPH, Darla owns a related finance company and a towing/recovery company. Darla credits her success in the business to her thirst for continuing education. She considers herself a lifelong student of the industry. She is always willing to mentor someone new in the automotive business.

Govinda Romero – Motory Group (Gainesville, FL)
Govinda is the CEO and founder of Motory group LLC and related finance company First Union Financial. He moved from Colombia at age 9 and learned from a young age how to acquire money to help his family in any way he could. Starting from ground zero, he began his first business venture at 17 years old, with 50 employees by the time he was 22. He then sold that business and began a freight logistics firm and began establishing his Real Estate portfolio. In 2009 he started Motory Group LLC. with 13 years of experience in the BHPH world. Govinda is constantly interested in improving his Motory business and his general business acumen.

Lawrence Meade – Easton Motors (Wisconsin Dells, WI)
Lawrence started in this business more than 30 years ago with a ten grand visa and a few cars on a gravel lot and has built a growing multi-million-dollar business, currently with eight car lots, Creative Finance, three Goodyear service centers and two Carquest Auto parts stores. He had the vision to create an integrated business system that cares for guests and cars not just one time but for a lifetime. As President and CEO of Easton Motors and companies of Wisconsin, Lawrence has had the privilege of leading a great team of people who care about helping people in Wisconsin communities get auto financing when other lenders have turned them down. Lawrence is currently chair of the National Independent Auto Dealer Association (NIADA) National BHPH Commission, is a loyal member of the Twenty Group and serves on the board for the Wisconsin Auto & Truck Dealers Association (WATDA). He was a charter member of National Alliance of Buy Here Pay Here Dealers (NABD) and is past chair of the WATDA Foundation.