2023 TIADA Expo Speaker

Ben Goodman

Senior 20 Group Moderator, Trainer, and Consultant - NIADA

Ben Goodman is a Senior Conference Moderator, Consultant, & Trainer with NIADA Dealer 20 Groups. Ben specializes in the Buy-Here Pay-Here industry as a 20 Group Moderator, and provides on-site and virtual dealership reviews, training, and consulting services for dealers around the country.
Ben brings over 30 years of experience to the sub-prime consumer lending and automotive markets and has had the opportunity to work with thousands of independent dealers across the country.

Prior to joining NIADA, Ben spent 11 years with Byrider, the nation’s largest franchised BHPH operation. During his time with Byrider, Ben was an award-winning general manager in both small and large markets, built and operated a highly successful 65 rooftop Business Development Center, and was a Franchise Consultant with the oversight of 47 dealerships across the nation.

Before joining Byrider, Goodman spent 16 years with CifiFinancial, Citi-Group’s sub-prime consumer lending division. During his time with Citi-Group, Ben ran multiple stores and districts promoting to VP of Operations with the responsibility of operating and growing a $143 million sub-prime portfolio in Columbus Ohio and the surrounding markets.
Ben is a veteran of the US Navy spending eight years serving both active and reserve duty. He currently lives in Cincinnati Ohio with his wife Deb, his 15-year-old son Andrew, and his 12-year-old son Dallas. He serves as the President of Lebanon Youth Baseball Little League organization, coaches his son’s baseball team, and can be found enjoying a competitive game of pool with his wife as often as possible.