Ronald A. Heider is the President of HMA - an automotive ad and marketing agency serving both retail & BHPH dealerships. Since selling his first ad to a car dealer for the college radio station back in 1985, Heider has worked to develop marketing campaigns that will drive traffic, leads and selling opportunities. With 30 years of experience in automotive marketing, Heider believes that best route to success is a comprehensive & integrated campaign that utilizes digital & social marketing mediums allowing dealers to reach potential customers where they're at and when they're ready to buy.