TIADA CONFERENCE & EXPO
Tuesday, 10:00 a.m. Sessions
Don’t Sell Yourself Out of Business – Know Your Numbers & Thrive!
Presented by Eddie Hale – President/CEO, Neighborhood Autos (Decatur, TX) and Greg Reine – Owner, Auto Liquidators (Dallas, TX)
Cash is king, so how do you make the numbers work as a BHPH dealer? Eddie Hale and Greg Reine have over 60 plus years of collective experience as BHPH dealers. They will both tell you, understanding your financials is step one to finding success in the BHPH industry. These two are not CPAs, they are expert car dealers who speak car dealer language when it comes to capital, cashflow, financials, and making a profit. This session is for any BHPH dealer looking to gain a basic and important understanding of BHPH financials.
Keeping the BHPH Momentum Going
Presented by Ken Shilson – President Subprime Analytics, LLC
Pandemic disaster and necessity provided new opportunities to the BHPH industry that fueled innovation resulting in more success in the past couple of years than anyone anticipated. In this session Ken will share the latest trends and perspectives for the Subprime Industry and will provide sound advice on what you need to do to take advantage of the unique situation we are in to keep the momentum going, the collections flowing in, the debt shrinking, and the ability to adapt ever present.
YouTube is the Second Largest Search Engine, Take Advantage of It!
Presented by Mark Ferguson – Director of Performance Dealer World
This is your opportunity to learn some easy steps to build a video campaign. Mark Ferguson, Director of Performance at Dealer World, will show you how to build a personality for your brand with a YouTube strategy. Because more consumers than ever are shopping for vehicles online, the best way to put a face on your dealership is with an organic YouTube strategy. Mark highlights the importance of video in today’s marketplace and some best practices for video production and publication. Come see some real-world dealership examples to help get you started with your own YouTube strategy.
Collectors on Collecting: Time to Get Paid
Dealer Panel Discussion
The folks on this panel aren’t consultants or trainers; they are the men and women who actually run collection departments, rolling up their sleeves, banging the phones and working in the business every day. You’ll hear some of the most productive collection managers in the business discuss specific techniques they use to achieve that all-important goal… getting paid.
Leadership: Focus on the Culture and the Sales Will Follow
Presented by Glenn Lundy – President 800% Elite Automotive Club
With over 24 years of automotive sales experience, including running the second-largest used car franchise dealership in America, Glenn Lundy knows first-hand how to scale volume, profitability, employee retention, and the overall culture in your dealership. In this session you will learn to raise the standard of average, creating an environment where it is safe to stand out and thrive! Glenn will help you understand not just the importance of building teams to make sure they perform at their best, but the actual strategies on how to do so. His philosophy of entertaining while educating creates a fun and memorable experience for all in attendance, and ensures you walk away with powerful strategies that you can implement at your dealership immediately to promote excellence and move the needle.