TIADA CONFERENCE & EXPO
Tuesday, 9:00 a.m. Sessions
Collectors on Collecting: Time to Get Paid
Dealer Panel Discussion
Nelsen Simonsen (Stop N’ Drive, San Antonio), Cesar Torres (Lofi Motors, Corpus Christi), Shawn Ramon (Superior Auto Sales, Beeville)
The folks on this panel aren’t consultants or trainers; they are the men and women who actually run collection departments, rolling up their sleeves, banging the phones and working in the business every day. You’ll hear some of the most productive collection managers in the business discuss specific techniques they use to achieve that all-important goal… getting paid.
Protecting Your Collateral: Liens and Insurance
Presented by Michael W. Dunagan – TIADA Counsel Jameson & Dunagan, P.C.
Selling the vehicle is the easy part but protecting your collateral and your lien is key. Lienholders lose collateral every year due to late transfers, denied insurance claims, and attempts by debtors and third parties to strip and wash liens. Mike Dunagan brings over 45 years of experience representing independent automobile dealers and lienholders. He will point out the benefits of timely transferring titles, ensuring that your lien is recorded properly, alternatives to traditional insurance, and handling fraudulent mechanic’s liens, forged lost-title applications and bonded titles. Don’t miss this opportunity to learn from one of the pioneers of the BHPH industry.
Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership
Presented by Ashley Lepczyk – Chief Operating Officer Foundation Direct
Learn the most influential drivers of successful digital marketing campaigns from Ashley Lepczyk, COO of Foundation Direct and former 12-year Googler. Ashley will walk you through the key principles driving Google’s success and share tangible ways you can implement those principles to future proof your dealership for success in an increasingly digital age. Attendees will also have an opportunity to see some recent best practices for Used Car Digital Marketing campaigns.
How to Attract and Retain Technicians
Presented by Jay Goninen – Co-Founder and President WrenchWay
If your recruiting strategy begins and ends with job boards, you are missing out on an estimated 75% of technicians that are open to new opportunities, but not actively looking for a job. So, what should your dealership be doing to attract more technicians? In this session Jay will discuss how to attract passive candidates and make your dealership the envy of every professional mechanic. Here is a hint, it’s not always about the money. Come learn exactly where you need to look, and what you need to do to get these top tier technicians in your shop.
Building a High Performing Sales and Management Team
Presented by Marshall Zoerner – Owner Freeman Motor Company (Portland, OR)
In today’s market every sale is precious and every customer matters, so we can’t afford to miss an opportunity. We need to make sure we have a well-trained staff, outlined expectations, and the best customer service. Marshall regularly consults with and trains dealers around the county on building and motivating teams to be their best. Every attendee will walk away from this session with a solid understanding of how to retain your employees, a simple in person and online sales process, and measurable expectations for sales managers accountability and analysis.