TIADA CONFERENCE & EXPO
Tuesday, 9:00 a.m. Sessions
Frontline Ready – Making Money Before the Sale
Dealer Panel Discussion
Every dealer knows you make your money when you buy the car, right? The really good dealers know every day that the vehicle is not on the frontline, it’s costing them money. Don’t miss this panel of top Texas dealers as they share best practices from their recon/make ready department. Each will walk you through their process of getting vehicles from the auction to the frontline and how it increased their bottom line. Don’t overlook this essential component of every dealership.
Protecting Your Collateral: Liens and Insurance
Presented by Michael W. Dunagan – TIADA Counsel Jameson & Dunagan, P.C.
Selling the vehicle is the easy part but protecting your collateral and your lien is key. Lienholders lose collateral every year due to late transfers, denied insurance claims, and attempts by debtors and third parties to strip and wash liens. Mike Dunagan brings over 45 years of experience representing independent automobile dealers and lienholders. He will point out the benefits of timely transferring titles, ensuring that your lien is recorded properly, alternatives to traditional insurance, and handling fraudulent mechanic’s liens, forged lost-title applications and bonded titles. Don’t miss this opportunity to learn from one of the pioneers of the BHPH industry.
Secrets of Digital Marketing Success: What 12 Years at Google Taught Me & How You Can Apply to Your Dealership
Presented by Ashley Lepczyk – Chief Operating Officer Foundation Direct
Learn the most influential drivers of successful digital marketing campaigns from Ashley Lepczyk, COO of Foundation Direct and former 12-year Googler. Ashley will walk you through the key principles driving Google’s success and share tangible ways you can implement those principles to future proof your dealership for success in an increasingly digital age. Attendees will also have an opportunity to see some recent best practices for Used Car Digital Marketing campaigns.
How to Attract and Retain Technicians
Presented by Jay Goninen – Co-Founder and President WrenchWay
If your recruiting strategy begins and ends with job boards, you are missing out on an estimated 75% of technicians that are open to new opportunities, but not actively looking for a job. So, what should your dealership be doing to attract more technicians? In this session Jay will discuss how to attract passive candidates and make your dealership the envy of every professional mechanic. Here is a hint, it’s not always about the money. Come learn exactly where you need to look, and what you need to do to get these top tier technicians in your shop.
Social Media – Adapt or Get Behind (Redes Sociales – o te adaptas o te quedas atrás)
Presented by Daniel Delgadillo – Owner (Dueño) Bacliff Auto (Bacliff, TX)
Come hear directly from a self-taught dealer who is able to generate 2,600 leads from a single social media campaign! Daniel knew 13 years ago that social media was going to be the most powerful tool for him as a dealer and he has relied on it ever since. He will walk you through the process of creating your own campaign, share with you what has worked for him and show you how he gets his whole team involved. This session will be presented in Spanish.
¡Venga a escuchar directamente de un dealer autodidacta que puede generar 2,600 leads a partir de una sola campaña en las redes sociales! Daniel sabía hace 13 años que las redes sociales iban a ser la herramienta más poderosa para él como dealer y ha confiado en ellas desde entonces. Él lo guiará a través del proceso de creación de su propia campaña, compartirá con usted lo que ha funcionado para él y le mostrará cómo involucra a todo su equipo. Esta sesión se presentará en español.